TDECU

During my 6 years as a Social Media Coordinator at Texas Dow Employees Credit Union (TDECU), I accomplished quite a bit that I'm proud of including the creation of TDECU's Instagram account and helping to oversee the Young & Free Texas program. Please see the bulleted list below for of all my accomplishments:

  • Created and supervised the R.E.A.L. Heroes Team

  • Helped oversee the Young & Free Texas program

  • Created all posts for Facebook, Twitter, Instagram,
    and LinkedIn

  • Gave exposure to TDECU's Social Media by being
    featured in 5 articles

  • Assisted in keeping the blog up to date

  • Analyzed social media traffic

  • Volunteered for 2 internal committees

  • Coordinated with the Marketing, PR Team, and various lines of business and Branch Managers to share events and promotions on our social media channels

  • Scheduled and posted University of Houston events related to TDECU

  • Had an active role in community events held in Houston and South Texas

What is R.E.A.L. Heroes?

The R.E.A.L. Heroes Team stands for Reliable, Efficient, Accommodating, and Loyal. This team was comprised of different people from various lines of business around the credit union like Mortgage, Real Estate, Lending, etc. We found that customers of the credit union preferred to do business with us through social media and as that engagement increased, I needed to be answering customer inquiries in a more timely and secure manner.

Since I did not have access to customer information through our database, I was able to reach out to members of the R.E.A.L. Heroes Team and provide answers to customer questions and inquiries. Security was of the utmost concern, so I was not able to share anything specifically related to their account through an un-secure social media channel. If it required that the customer speak with someone directly, I was able to put them in touch with the appropriate TDECU employee.

Social Media Posts

Articles

The Social Media Marketing Report

Credit Unions Online

The Financial Brand - Power 100 Social Media Rankings for Credit Unions (April 2014)

The Financial Brand - Power 100 Social Media Rankings for Credit Unions (July 2014)

**All articles mentioned above can be provided upon request**

Social Media Kudos