As the Social Media Manager for Nearest Green Distillery, I was responsible for overseeing the brand's digital presence and driving meaningful engagement across multiple platforms. I developed and executed comprehensive social media strategies aligned with business goals, ensuring consistent brand messaging and measurable growth.
Instagram follower growth - 97.5%
Facebook follower growth - 50%
Key Responsibilities:
Strategy Development - Created and implemented data-driven social media strategies designed to support overall business objectives and enhance brand visibility.
Content Management - Managed the company's presence across all social media platforms including planning, creating, scheduling, and publishing engaging content tailored to each audience.
Paid Advertising - Planned, launched, and optimized paid advertising campaigns across major social platforms to maximize reach, conversions, and ROI.
Analytics & Optimization - Monitored performance metrics, analyzed campaign data, and used insights to continually improve content and advertising effectiveness.
Community Engagement - Fostered strong online relationships by responding promptly to comments, mentions, and messages, and by actively engaging with followers.
Content Production - Filmed and edited high-quality video content, producing high-engagement reels and short-form content to support brand storytelling and audience growth. (see below for examples)
